I excel in transforming ideas into impactful customer experiences. I've led creative strategies for global B2B campaigns, seamlessly integrating traditional and digital tactics with a people-centric focus.
creative services director · SHI · 2022-Present
At SHI, I spearhead the development and promotion of brand guidelines and campaign concepts for a leading $14B B2B global IT provider, ensuring consistency across omnichannel marketing strategies. I support and lead a diverse 20+ person creative team, managing functions in Copy, Graphic Design, Web Design, and Video production.
Senior Content Strategist · IGT · 2021-2022
As a Sr. Content Strategist for IGT, I work with the Director of Content in Business Proposals to bring our BP team together in the planning, creation, and audit of content for each unique lottery customer. I use strategic thinking by pooling together inputs from capture teams, account teams, SMEs and expert resources to build a foundation of customer intelligence for each content plan, so that our proposals not only connect with each individual customer, but proves IGT's commitment as a critical partner and industry leader.
Senior graphic designer · IGT · 2014-2021
Art direction on both large and small-scale projects from creative conception to completion. Specializing in converting rough ideas into visual prototypes (e.g., sketches, layout drafts) to illustrate concepts for creative reviews & pitches. Design and execution on a range of deliverables such as infographics, packaging, presentations, digital assets, marketing materials, e-mail newsletters, and more. Collaboration with opportunity owners to transform complex messages into clear and engaging visuals that align with brand guidelines.
Graphic Designer · SOCO Magazine · 2009-2014
Storyboard and strategic plan of monthly content. Dynamic editorial design and page layout. Design and production of marketing materials and development of client advertising campaigns for monthly launches. Website design, development, maintenance, and optimization. Production of event materials and programs. Motion graphics, video editing and production for web. Social media management.