About Me

Hi, I’m Niki.

I specialize in transforming complex ideas into clear, human-centered brand experiences—especially in B2B. With over a decade of creative leadership experience, I’ve built and led high-performing in-house teams, developed global campaigns, and brought storytelling to the front lines of enterprise marketing.

Head of Creative · SHI International · 2024–Present
At SHI, a $14B global IT provider, I lead a 20+ person creative team spanning Copy, Design, Web, and Video. I drive brand campaign strategy, elevate creative quality across channels, and ensure every touchpoint—from pitch decks to paid media—feels consistent, confident, and unmistakably SHI.

Creative Director · SHI International · 2022–2024
In this role, I helped shape the evolution of SHI’s brand voice and visual identity while launching major partner and brand campaigns—including The SHI Effect and It Can’t Wait. I led concept development, messaging strategy, and creative execution, turning insight into campaigns that connect and convert.

Senior Content Strategist · IGT · 2021–2022
I led customer-specific content planning for Business Proposals, helping position IGT as a strategic partner through well-researched, emotionally resonant storytelling. Every proposal was a tailored experience rooted in customer empathy, data, and intent.

Senior Graphic Designer · IGT · 2014–2021
I delivered concept-to-completion creative across print and digital—turning complex messaging into clear, impactful visuals. I worked closely with leadership and sales teams to make sure every piece of creative elevated both the message and the brand.

Graphic Designer · SOCO Magazine · 2009–2014
An all-hats role that sharpened my range. I handled editorial layout, ad design, event branding, video editing, web development, and more. It was my creative bootcamp—and the foundation of my design instinct.

Let’s Work Together

Looking for a creative partner who can think big, execute fast, and never settle for boring? Let’s connect on LinkedIn →